Brewed to Perfection, Just for You

Rich, smooth, and satisfying, we craft coffee to awaken your senses and brighten your day.

Everything Your Café Needs, in One Place

From premium coffee beans to machines, milk, syrups, and specialty lattes — HASHTAG COFFEE is your all-in-one supplier for building a thriving coffee business.

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Sustainably Sourced, Expertly Roasted

From farmer to cup, we believe in ethical practices and sustainable communities. Proudly roasted in Melbourne, our blends deliver exceptional quality to cafés, retailers, and homes across Australia.

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Customers’ Favourites

Melbourne-roasted, ethically sourced, always delicious. Pick your flavour and we’ll roast fresh and ship Australia-wide.

TRUMPY

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Rich & Winey
Flavour	Rich chocolate, honeycomb, wild berry finish
Aroma	Cacao, aniseed
Origins	Brazil, Colombia, Uganda, India

DUKE

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Rich & Strong
Flavour	Dark chocolate, citrus, lingering spice finish
Aroma	Earthy shiraz notes, liquorice
Origins	Brazil, Hondura, Uganda, India

#DECAF 3%

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Smooth & Sweet
Flavour	Sweet berry, Milk chocolate
Aroma	Berry, citrus
Origins	Mexico

EL CHAPO

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Medium & Well Roasted
Flavour	Creamy Caramel, milk chocolate, subtle citrus
Aroma	Toffee, Chocolate
Origins	Brazil, Honduras, Ethiopia, India

MORNING

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Smooth & Buttery
Flavour	Cookies & cream, stone fruit, hints of berries
Aroma	Caramel, berry, nutty
Origins	Brazil, Honduras, Ethiopia, India

REBOUND

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Rich & Smooth
Flavour	Stone Fruit, Salted Chocolate & Butterscotch
Aroma	Woody and Toasted Almond
Origins	Brazil, Colombia, Nicaragua, Honduras

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Better Coffee Here

Coffee for Great People & Places

Melbourne in a Mug

Espresso that slaps

Ethically sourced at origin

Gear Talk

Machines, Service & Training

Machines & Gear

Reliable espresso machines, grinders and filtration—spec’d for your volume and workflow. We help you choose, install and dial in, so service is fast and shots are consistent from day one.

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Servicing

Preventative maintenance, emergency call-outs and genuine parts. Regular check-ups keep you pouring; fast support minimises downtime and protects your investment.

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Training

Practical sessions covering dial-in, milk, workflow and QC. Onboard new staff, refresh the team and lift consistency—so every cup leaves the bar with confidence.

LEARN MORE ABOUT TRAINING

Explore Our Equipment

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About Hashtag Coffee

Melbourne in a mug. We buy ethically with long-term partners and roast locally on solar-powered gear, so every bag tastes good and does good.

Led by Daniel Gangemi (20+ years in coffee), we keep it simple: blends that cut through milk, expressive single origins for espresso & filter, and support that actually show up when you need it.

We’ve supplied 250+ cafés and poured at 50+ events – and we bring that service mindset to every home order.

What we’re about:

Ethically sourced, traceable coffees
Small-batch, Melbourne roasting
Real support when you need training, servicing or gear

ABOUT THE HASHTAG BRAND

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Better together

Save on curated combos that make mornings easy. Roasted fresh, packed smart, delivered fast. Subscribe and save 10% every 2 weeks, 1 month or 6 weeks.

Social impact through coffee with World Vision Australia

When you purchase from Change Coffee, you fund the work of World Vision Australia. You're helping to create positive and lasting impact through your everyday purchases.

LEARN MORE ABOUT SUSTAINABILITY

At HASHTAG COFFEE, every cup goes beyond great taste — it creates change. We proudly partner with World Vision and Change Coffee to support farming communities and help break the cycle of poverty.

Through these collaborations, your daily coffee contributes to:

Fair livelihoods for farmers and their families
Sustainable farming practices that protect the environment
Community development projects in education, health, and clean water

When you choose HASHTAG COFFEE, you’re not just fueling your business — you’re fueling positive change across the globe.

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Brewing with the Best Means Using the Best Brands

We’re proud to supply coffee and equipment to a wide range of businesses — from offices to retailers and beyond — all trusting us to deliver quality and consistency.

ENQUIRE ABOUT WHOLESALING

Coffee for Events

Pop-ups, launches, conferences, weddings — we’ve poured at 50+ events and counting. Mobile espresso bars, filter stations and a pro barista crew that keeps queues moving.